1. Introduction: Welcome to the Go2 Travel Group Ltd Privacy Policy. We are committed to protecting your personal information, respecting your privacy, and remaining fully compliant with UK data protection legislation (UK GDPR and the Data Protection Act 2018). This policy explains how we collect, use, and securely store the personal data you provide when booking our transport services.
"Go2 Travel Group Ltd" operates under several trading names, including Go2, Go2 Private Hire, Go2 Executive Travel, Go2 Minibus Hire, Go2 Travel, and Go2 Taxis. For the purposes of UK data protection law, Go2 Travel Group Ltd is the "Data Controller."
2. The Information We Collect: We only collect the information necessary to provide you with a reliable and safe transport service. When you register an account, make a booking (including via phone, email, or third-party messaging platforms like WhatsApp and Facebook Messenger), or contact us, we may collect:
3. How We Use Your Information: We process your personal data primarily to fulfil our contract with you (providing transport services) and to comply with strict local licensing laws. We use your data to:
4. Who We Share Your Data With: To complete your journey, we use a secure booking and dispatch system (Autocab). Through this system, necessary journey details (such as your name, phone number, and pickup location) are securely shared with our drivers.
5. Call Recording: If you contact us by phone, please be aware that calls may be monitored and recorded. We do this to ensure the safety of our staff and customers, to improve our customer service, and for internal training purposes.
6. Cookies and Website Analytics: We use a cookie banner on our website provided by our host. We use essential cookies to ensure the website functions correctly, alongside basic analytics cookies to view monthly reports on website traffic. You have the option to accept or decline non-essential cookies when you visit our site.
7. Data Security: We take the security of your data very seriously. Our primary booking system, Autocab, operates to strict, industry-standard security protocols. Our internal systems are protected by end-to-end encryption, passwords, and firewalls to prevent unauthorised access, ensuring your data is kept safe at all times.
8. How Long We Keep Your Data: We only store your information for as long as is reasonably necessary to fulfil the purposes outlined in this policy, or as strictly required by law.
Once these legal retention periods expire, your data is securely deleted from our systems.
9. Your Privacy Rights: Under UK data protection law, you have several rights regarding your personal information, including:
10. Contacting Us: If you have any questions about this Privacy Policy, or wish to exercise your rights, please contact our Data Protection Officer, Brandon Lee Cherry:
If you remain dissatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
As of December 1st 2025, we transitioned to distance-based pricing for all fixed fares. This ensures you get a fair price based exactly on your journey. Here's what you need to know: